A. We have been managing (and executing) the digital marketing initiatives of wineries – large and small – since 1999. Jeremy Schubert, LMO co-founder, has also traveled the country, speaking at some of the most highly regarding wine marketing events. He has also been invited by winery associations to come in and help their membership with their wine marketing challenges. Often, this involves one-on-one meetings with dozens of wineries over the course of a few days.

Point being, there is no other wine marketing agency that has worked one-on-one with so many wineries for so many years.

Through the years, and through the clients, we have solidified wine marketing strategies that grow DTC sales, increase wine club memberships, and get more winery visitors. Of course, there’s no “one size fits all” strategy, but, after years of experience, we know how to drill down to quickly find the strategy that will work for your winery.

A. Generally, when a winery comes to us for “wine marketing strategy and execution”, they are looking for one of four things:

1. An overall wine marketing strategy and plan, that, once developed, our team can help execute.
2. An overall wine marketing strategy and plan, that, once developed, your team executes. We follow up with progress reporting.
3. Campaign management, or help with the launch of something specific, like a new brand, tasting room, or wine.
4. General wine marketing consulting, which we consider to be a quick, less committed version of wine marketing strategy (eg. “Are we doing this right?”, “What are we missing?”, “What wine ecommerce system would work best for us?”). Please go here for some of our wine marketing consulting packages.

No matter what your needs, we are excited to work together.

A. Results vary by winery, as goals vary by winery.  That said, we have been able to identify strong growth opportunities with every winery with which we have worked.  Our successes include wineries that have, for the first time, sold out of their wines months before the next vintage is released, and wineries where we helped grow their clubs so dramatically they were able to cap them to create a sense of exclusivity. 

The chart we have shared here is a good example of growth many have seen while working with us. You’ll see it increases YOY, in both web sales and club sales, then a dramatic increase in 2020. Twenty-twenty was, of course, when the pandemic hit and digital became a winery’s lifeline. Those who were prepared fared much better than those who weren’t. And those who were our clients have continued to see strong growth in 2021, and continued growth in 2022.

Our goal is to ensure all of our clients are prepared for whatever comes next. And, we believe, this is done by helping wineries create a strategic and robust DTC sales channels that takes advantage of everything digital has to offer.

A. We often work with wineries that already have a marketing team in place. In fact, we often work with wineries that have a digital marketing team in place.

This is simply because the best teams know they can rely on us to stay up to date with the latest in wine and digital marketing.

Typically, we start this kind of relationship with a digital marketing audit. Their team usually executes the tasks on the audit, then we follow up with monthly (or bi-monthly) meetings to help keep everyone stay on track, we talk about upcoming projects for the winery (and strategies behind launching them), and we relay the trends we are watching play out in wine marketing land.

A. Absolutely. However, we would recommend keeping us on in a consulting/advisory role to ensure your team is executing the tasks as we envisioned and is staying up to date with any new digital trends that we would want your winery to take advantage of.

Whether you’re launching a new campaign, a new wine, a new wine club,  or a new wine property, let our team make sure your launch is as successful as it possibly can be.

Our digital launch plans are built on years of experience successfully launching wine-specific products and events online. They include strategies that will get your launch in front of your audience (active and even those who are no longer engaged) AND an entirely new audience. They tell you when to post on social, when to send emails, what your budget should be for ads, how to reach people not online, and so much more.

You’re done so much work getting your product ready. Let us help you show it off to the world.