Digital Marketing Audits for Wineries

A complete audit of your winery’s entire digital ecosystem. Each complete audit includes the below micro-audits (plus more).

Your website is your winery’s most important piece of online real estate, so we treat it as such.

We first look at the outside – everything from content to speed to organization to user experience – then we take a look inside, and make sure all the technical pieces are doing their job.

We take a deep dive into Google Analytics and heat maps, and we extract all the important reports – who is using your site, how are they using your site, and where there are new sales opportunities.Then we take a look at the eCommerce side.

We look at product pages, store layout, we test order, and, since we know all wine eCommerce systems, we make sure all of your i’s are dotted and t’s are crossed.  It’s a thorough audit – and it’s a lot of fun.

We audit your website’s SEO, run a competitor analysis, find keywords to help achieve your goals, and provide a report of changes you can make to increase your winery’s visibility on search engines (along with some advertising suggestions). We also audit how your winery looks on search engines, including a full analysis of Google My Business.

We take a look at several months of your most recent emails to identify ways to improve your emails sales, segment your customers, and unearth new marketing opportunities.

We audit your efforts on Facebook, Instagram, and Twitter, provide guidance for increased engagement and reach, show you ways to connect with more buyers, bloggers, and trade people on social media, share our favorite social media tools to optimize your efforts, AND provide you with a month of social media planning.